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SENIOR DIGITAL CONTENT & MARKETING PRODUCER
Nocking Point is looking for a creative and experienced Senior Digital Content & Marketing Producer to execute on our unique and exciting variety of content and marketing initiatives. The successful candidate will lead the charge to grow and engage our loyal and passionate club member community.
In this role you will:
Lead the charge to create awareness, engagement, and an ongoing connection to our brand and customer experiences through a steady flow of original content.
Lead and manage the content calendar, the high-quality production of each item in the content calendar, and ensure the timely delivery of everything we produce.
Develop and grow the brand via new content programs across new and existing channels.
Act as the lead point of contact with our PR firm, ensuring they have all assets, content, and materials necessary to execute on our press and partnership-related initiatives.
Ensure continuity of the NP brand voice across all consumer-facing channels: Social Media, PR, Blog, website, and beyond.
Continuously gauge the effectiveness of content, and analyze performance metrics to develop meaningful insights and recommendations.
Lean in on social media marketing (paid and organic) on a frequent and steady basis.
We are looking for:
4+ years of experience in content or brand marketing for a consumer lifestyle brand, with proven ability to develop effective and engaging marketing programs.
Previous experience editing and writing for a magazine or website, or exemplary blogging/writing experience about consumer products or experiences.
Deep connection with the lifestyle brand ecosystem, including but not limited to: pop-culture, entertainment, food, wine, coffee, fashion, music or sports.
A track record of creating new, creative, and meaningful content that connects users to brands, culture, and/or experiences.
A deep understanding of SEO and the ability to personally execute on current fundamentals.
Knowledgeable or willing to learn and execute on e-commerce customer acquisition activities.
A positive, curious, playful disposition with a sense of humor and a genuine love for the internet and online shopping
Exceptional project leadership skills with strong attention to detail and an eye for design.
Must be a passionate and motivated self-starter who can thrive in a smaller, fast-paced, high growth company with a flexible but incredibly active work environment.
Must currently reside in the Los Angeles area
In lieu of a traditional cover letter, please include a response to the following along with your resume:
As many links as possible to content — videos, blogs, social media campaigns, marketing materials, or anything else you’re proud of — that shows us what you can do.
Discuss your interest in wine and coffee (for example: what do you love, where do you buy it, online vs. brick and mortar, and why?).
Tell us about a couple of wine, coffee or lifestyle products that you’re obsessed with and why.
Tell us which blogs/websites/apps/resources you visit regularly for personal growth, learning, and informational purposes.
In 100 words or less, what is your dream career role?